Is There A Reason To Carry It?
Landfall looks at the product, the price, how it is positioned, and whether there is a clear customer for it.
Before contacting a store, Landfall looks at what the product is, what it costs, who it is for, and where it is already sold. That gives each buyer conversation a clear reason to happen.
Before a buyer hears from Landfall, there should be a clear explanation for why the brand could work in that store.
Landfall looks at the product, the price, how it is positioned, and whether there is a clear customer for it.
Landfall looks at where the brand is already sold, which similar brands shoppers already know, and which stores serve the same customer.
Landfall checks whether the wholesale price works for the retailer and whether shipping and import costs still make sense once the product reaches the U.S.
Landfall narrows the list to stores whose customer, price range, and existing brands give the product a real chance to sell.
Research tells Landfall who to contact and why. Buyer responses, first orders, and reorders show where to go next.
Landfall learns the product, the pricing, where the brand is already sold, and what a buyer needs to remember about it.
Landfall looks for stores that sell to the same customer, carry comparable brands, and sell products in a similar price range.
Landfall contacts each buyer with a specific reason the brand may make sense for their store.
If a buyer orders, Landfall stays close—collecting feedback, supporting reorders, and using what is learned to decide which accounts to pursue next.
AI and research tools help Landfall move through the research faster. Deciding which brands to represent, which stores to contact, and how to sell the product stays human.
Every introduction should have a clear reason behind it. The buyer response tells Landfall where to focus next.