From Resale To Representation.

Before Landfall, I built a resale business around sneakers and streetwear. What started with finding products people wanted turned into a real lesson in demand — what sells, why it sells, where it is hard to find, and how much timing and access can change what something is worth.

As the business grew, I started looking at products differently. I became less interested in simply finding something I could resell and more interested in why demand existed in the first place. Why could the same product feel ordinary in one market and highly desirable in another?

That curiosity followed me into studying finance and marketing, but spending time in Copenhagen is what made the opportunity feel bigger. I kept coming across brands that felt established there — strong product, clear identity, real customers — yet had almost no presence back in the U.S. That was when Landfall started to make sense.

Instead of creating another brand, I became interested in helping good ones reach new markets. Landfall is the next step in something I have been doing in different forms for years: finding products with potential, understanding where demand exists, and getting them in front of the people most likely to care.

Today, Landfall is focused on international brands I genuinely believe in — learning the product, understanding the story, and representing it to U.S. retailers where there is a real opportunity to grow.