Does The Product Stand Out?
Product quality, identity, story, and whether there is something a buyer can immediately understand and sell.
A retailer list is only useful if it reflects the product, price, customer, and current distribution. The goal is not more names. It is better reasons to contact them.
Before a store hears from Landfall, the brand needs a clear reason to be there.
Product quality, identity, story, and whether there is something a buyer can immediately understand and sell.
Comparable brands, current stockists, target customer, and the stores where the line makes sense on the rack or shelf.
Wholesale price, likely retail, margin, shipping, and whether the product still works once it reaches the U.S.
Stores with the assortment, customer, and price point that give the introduction a real reason to happen.
Research gives each introduction a reason. Buyer conversations, orders, and reorders tell Landfall what to do next.
Know the product, story, price, current distribution, and what makes the line worth remembering.
Build a focused list around assortment, customer, price point, and where the brand is already sold.
Start sales conversations with context specific to the brand and the store.
Use the first order, feedback, and reorders to deepen the relationship and choose the next accounts.
AI and research tools help Landfall screen brands and stores faster. Brand selection, retailer judgment, and buyer conversations stay human.
Every introduction should have a reason. The buyer response tells Landfall what to do next.